Sustainable Climate and Nature Protection
PlantNOW is a non-profit association that aims to fund climate and nature conservation projects. In everything we do, we focus on sustainability, transparency and the consideration of current scientific findings.
We strongly believe that effective climate and nature protection cannot be measured only by the number of trees planted. Preserving existing natural landscapes usually makes more sense than ill-conceived reforestation efforts.
For sustainable reforestation, high biodiversity, soil condition, and long-term protection of the restored areas are more important than the sheer number of trees planted. Therefore, you will not find tree tickers or similar gadgets on our website. We are more focused on the sustainability of the projects we support and the sensible use of the funds available.